Almost every business owner makes the same mistake. They build a website to be used like a brochure, just to give information about their products or services…BIG mistake if you want to get targeted traffic to your website.
Why? People aren’t looking for marketing brochures, prospects and clients are looking for tips and ideas before buy products or hire your services, we spend hours in google and Facebook looking for answers , if you give those answers you will increase your website traffic and sells, a website created like a brochure is just for clients that are ready to buy and it hardly will help you to reach new prospects.
The solution
A BLOG style is the solution these days, informational and educational websites get up to 500% more response than basic BROCHURE style websites, if you understand this basic online marketing concept – you can double the response you get from your website, attracting more prospects and increase your sales dramatically.Why Facebook and Twitter are so popular? Everyone wants to read stories, what is happening in Los Angeles, find out fun facts, and get answers.This is my advice: By giving people the information they are looking for, you can increase your website traffic and sales. Enjoy!
If you want to get your phone ringing and increase your sales the solution is simple. Don’t try to reach everyone, this is a huge marketing mistake, again… don’t try to reach everyone, it is important to find your ideal client, try to be specific at this point, keep in mind facts such as area, gender, age, income, etc. After your niche is identified it would be easier for you to create the right content to attract the attention. For example, I like sports cars and I’m thinking to replace my car by the end of this year and for sure there are thousands of people like me in this city, if you are a dealership owner in Los Angeles and you have sports cars in your inventory, you just have to create the right content to get the attention of “people who like sports cars in Los Angeles”.How to implement this strategy to your website?
Now that you know and efficient way to get new prospects and clients attention, you should start implementing this information into your website, keep it clear and easy to read, full of compelling headlines, great stories, and fact-filled content. News-style websites has been proven to get 500% more responses than complex layouts, that’s why when print was in style, editorials worked so well…because they were advertising sections that actually had a bit of content, too.To get a response, first you need to attract readers. So try this simple tactic to increase your response rate by 500%, I have created this post Just to get in touch with you and more people interested in increase their products or services sells using their website, this is more efficient than an Advertisement promoting my website design services, if you are reading at this point is because I have fulfilled my purpose and your website could be one of my next projects
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