Friday, June 29, 2012

Rolling Stones 50th Anniversary Logo By Shepard Fairey

        


This year marks the 50th anniversary one of greatest bands  The Rolling Stones, who formed in 1962. Though they haven’t performed together since 2007, everyone has been expecting something from the band to commemorate their golden anniversary. The band recently unveiled a 50th anniversary version of their iconic tongue logo that was designed by renowned graphic designer Shepard Fairey, most commonly known as the man behind OBEY’s Andre the Giant logo, as well as the one who designed the “Hope” poster that became popular during Barack Obama’s 2008 presidential campaign. It is great the artist kept to the original lips’n tongue, but to be honest: after staring at the comparison of old vs new that I much prefer the original Jagger mouth. This designer  has done lots of great work in the past, but it is hard to be impressed by this one. The typography is a mess, five different fonts is too much, in addition he is using the "5" as a "S", at this point it could be an interesting use, but the effort to keep the balance between 7 characters (ROLLING) vs 3 characters on the right side (NES) is almost a mission impossible and therefore the visual appearance is not pleasant to the eye.