This morning one of the biggest Airlines has woke up the world with a new logo, this is the first rebranding since 1968. The new look is meant to make the outside of American’s planes “reflect the progress we’ve made on the inside,” said CEO Tom Horton in a video announcement. The look is meant to be light, vibrant and modern, he said.
Personally I think the creative team did an excellent job, if we remember the previous logo, it was part of one of the most iconic identities in the aviation industry around the world, if we compare both elements we can see they have abstracted the concept, it contains the eagle, the star, the “A,” and refreshed shades of red, white and blue, giving to the brand a modern and fresh look.
Behind the Scenes – Creating American Airlines New Look, Logo and Livery
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