The secret for a successful marketing strategy that works

The secret for a successful marketing strategy that works:

Every business owner wants to attract more clients and increase their revenue. There’s a simple secret to achieve this and I’m going to tell you what it is. Often I get emails like this from entrepreneurs and business owners; “I’m an architect in Los Angeles and as you know this is a competitive market. My portfolio is great and I have worked with prestigious people in this town but for some reason I don’t have the expected results. Javier, how can you help me to get my company’s name out there?
Are you in the same situation? Is your business not growing as fast as you would like? All of us want to be unique and position our products and services to grow our business and market share. These are noble objectives. Now I want to share with you an important principal in marketing, if you apply it, you will double or triple your business in months. This principal is:

Give your clients the information they need to choose you over your competition

You may say  you are already doing this and that you have a list of satisfied clients. But despite a successful track record you’re still not attracting as many new clients as you want. I’m sure you have worked hard to offer a great product or service, but if you’re not getting all the business you can handle, then your marketing isn’t working hard enough and you are not sending out the right message and value proposition.

Business marketing fails because it gives prospects information they aren’t interested in and won’t respond to

When you sign up a new client, your goal is to make them happy by providing them with a superior service or product.  What you are doing when you provide quality services is putting your clients’ interest first and it pays off in repeat sales and referrals. The same principle works in marketing. Put your prospects’ interest first and clearly state your value proposition.If you do this in your marketing, you’ll stand out from the competition, become highly sought after and have more clients than you ever imagined.
This sounds incredibly obvious and simple, but the fact is that hardly any businesses actually do it. When you do, you’ll put yourself light years ahead of your competitors.

How to Apply this Principal

People are always talking about their needs and what they want. These days it is even easier to share information and thoughts. With social media as a tool, you can visit your competitors profiles on Facebook, Twitter, Yelp and websites to see what people are saying about their products and services. This is a priceless source of information that you can use to stand up over your competition. Whether you’re an architect or sell shoes, give them ideas they can immediately use. Do this again and again and they’ll soon look to you for advice. This is when you should provide proof that you can help them to reach their goals, for example, you can feature past client case studies and testimonials to provide specifics details about the results achieved for other clients.
It’s important to get their attention by leading with a focus on their primary concern or challenge and how you can satisfy that need. Once you know exactly what your prospects and clients are looking for, it would be easier to build a strong  relationship. Keep giving them marketing information that is fresh and relevant, take a look to some creative marketing pieces that I have created, you could find some inspiration that would help you to transmit the right message to your prospects and clients.