The Smart Way to Attract the right client

   

After six years in America, it is time to look back and take a look at my career as a graphic designer. It has been an exhilarating roller coaster ride! Sometimes going up like a rocket and other times coming down with the parachute closed. But this is part of learning process. This acquired experience has helped me stay in the battle. It is time to pay back and share the strategies that have helped me to get  top clients and become a successful graphic designer in a challenging city like Los Angeles ... in a relatively short time. I have learned some of these strategies through my experiences, reading books, attending seminars or getting invaluable advice from colleagues and friends.
   

You must work HARD to be successful.	You must work SMART to be successful and get repeat business.
You have to work HARD to increase your income when your business strategy is to offer lower pricing.	It is SMART when you compete with quality and great customer service. Clients well consider your service as a great value.
When you just focus on getting the immediate sale, it is HARD to contact a large quantity of clients and first time buyers. Usually that is a temporary strategy to increase your income.	When you focus on building a strong relationship with the client, it is SMART to know their needs if your business is based on a satisfied repeat customer. With this approach, you will have a more stable business.
It is HARD when all your efforts are on improving your company services and products. Maybe you are concentrating on something the clients have no need for.	When you get focused on your clients’ problems, you could get a better idea about their needs and it is SMART to target their specific problems with solutions.
It is HARD to create a new product or service to be different from your competitors and dominate the market.	Even if there are hundreds of businesses with similar services, it is SMART to focus on products and services that meet the client's specific needs and yield results. That is what sets you apart from your competition!
It is HARD try to reach new clients with cold-calls, buy lists of contacts, send unsolicited emails asking for appointments or pitch interested prospects.	It is SMART to attract a new audience by providing valuable information using your website, blog or social media profiles.
It is HARD to use social media to reach ramdon people sending unsolicited requests. Most people are not interested in being your friend or be part of your network.	It is SMART when you use social media to create a stronger network, keep the conversation going with clients and colleagues will help you to reach a larger target audience.
It is HARD try to be on the top working alone and viewing everyone in your field is a competitor.	It is SMART to make alliances and create strategies to offer services that either compliment or add to what your client already has.

I hope you find this small post helpful. Your suggestions and comments are always welcome.