Sugarpova:
This week saw the launch of Maria Sharapova’s first entrepreneurial venture, a new gummy and sour candy line dubbed Sugarpova.
Maria enlisted the help of Red Antler (in partnership with Dentsu), and the challenge was to “create a brand, packaging and website for Maria Sharapova’s new premium gummy candy line that represents the sweet, fashionable side of this tennis icon.”
“One of our designers came up with the idea of embedding the pattern within the lips and changing the shape in the middle to express all these different personalities and it dovetailed into this idea of showing the other sides of Maria.”
— SIMON ENDRES, RED ANTLER
[youtube http://www.youtube.com/watch?v=rgmY36yBe2w?rel=0]
A portion of every Sugarpova purchase is given to the Maria Sharapova Foundation for helping children across the world achieve their dreams.
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