If you’ve never worked with a graphic designer before, you might wonder where to start. There is not a standard rule to jude a designer’s work, simply you love it or you hate it. So if you’ve started a new project and you’re not sure about the designer you are looking for, here are some things that could help you to make the right choice:
- Experience: Ask for a resume, and see what type of companies they’ve worked for, at what capacity (e.g, designer, art director, intern, etc) and for how long. The obvious resume flags are in play!
- Testimonials: Check their online profiles (linkedin, twitter, facebook), reviews, and their own website for testimonials or press.
- Skiils: Many tend to favor degrees from art and design colleges and four-year universities versus vocational/technical schools. Use your judgment. Remember you want someone who can think creatively, not just someone who can use software. Graphic design is more about communicating ideas than being able to create something gaudy with Photoshop. Also, don’t be discouraged if your candidate doesn’t have a degree at all. It’s all about the work.
- Rates: Especially if you’re a new business looking to keep costs low. This will vary depending on both the designer and how much you have budgeted. It may also depend on your region. Hourly rates can range anywhere from $30/hr fro graphic design projects to $200/hr for programing and advanced applications. Do they provide a flat fee or an hourly rate? Will they give you a discount in exchange for hiring them for multiple projects? All good questions to ask when talking about rates.
- Time: If you’re like most clients of graphic designers, you wanted that logo done last week. Obviously, that’s unreasonable, so be sure to start your search early enough to give your designer time to research, organize, and be creative while still making your deadline. The project timeline is a matter between you and your designer, so make sure to discuss when each phase of the project is due when.
So, you’ve got a project, you’ve found me and… What next? Just contact me.
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